Azercell Telecom – the leader of Azerbaijan’s mobile telecommunications market is being closely followed for its initiatives in social media both by the fans and the analysts. The next remarkable achievement of Azercell in the field of social media is the verification of its status for its official Facebook page attained with the initiative of TeliaSonera Group of Companies. We would like to remind that only some leading companies in Europe and the US have received this status. Also, it should be noted that Azercell’s official Facebook page (http://www.facebook.com/azercell) is one of the leading pages among companies and number one among the mobile operators in Azerbaijan. As of today, Azercell’s official Facebook page has exceeded 360,000 fans and the number keeps growing. Along with the growing number of fans, Azercell is also leading customer engagement and active use of its Facebook page, which thrice brought the Company “Socially devoted” title presented by the international research organization Socialbakers.
Already back in 2012 Azercell became the first mobile operator in the country awarded with the “Socially Devoted” certificate for rapid responses to the customer inquiries on its Facebook page. In the first quarter of 2014 this index was equal to 97%, but the Company aspires to reach 100% in the nearest future. Along with the highest number of fans, on numerous occasions Azercell was also the leading company for customer engagement and active use of its Facebook page.
In general, Azercell was the first mobile operator launching its official pages in the leading social networks. Today Azercell is the only mobile operator offering customer services through social networks. Thanks to this approach Azercell subscribers got an opportunity to enjoy 24/7 high-quality service by using features of six different social networks. In addition, Azercell became the first among all Azerbaijani companies to get the verified status for its Twitter page.
Azercell will keep on offering high-level quality services and innovations through social media channels and serve as an example of online customer service model.
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Azercell Telecom LLC was founded in 1996 and since the first years sustains a leading position on the market. Azercell introduced number of technological innovations in Azerbaijan: GSM technology, GPRS/EDGE, 24/7 Customer Care, full-time operating Azercell Express offices, mobile e-service “ASAN imza” (ASAN signature) and others. With 51% share of Azerbaijan’s mobile market Azercell’s network covers 99,8% of the country’s population. By the end of 2013 the number of Azercell’s subscribers reached 4,5 million people. In 2011 Azercell deployed 3G and in 2012 the fourth generation network – LTE in Azerbaijan. The Company is the leader of Azerbaijan’s mobile communication industry and the biggest investor in the non-oil sector. Azercell is the part of the TeliaSonera Group of Companies, which has subsidiaries in 17 countries with total number of 186 million subscribers and 27 thousand employees.