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New opportunities for “Genc Ol” subscribers by Onbranch startup

calendar 11.09.2018

Barama Innovation and Entrepreneurship Center, established by Azercell Telecom, the leading mobile operator in the country, with a view to support the entrepreneurial ecosystem in Azerbaijan, has given impetus to the next local startup. With a new project introduced by startup Onbranch, “Genc Ol” loyalty program of Azercell will be integrated into the mobile application Onbranch. Thus, this application will allow “Genc Ol” subscribers to get information about discounts and promotional campaigns nearby. At the same time, subscribers will get into closer and more favorable contact with “Genc Ol” platform through Onbranch. Technical features of the startup will make the loyalty system more effective and accessible for users. To join loyalty program via the mobile application and benefit from the favorable campaigns, “Genc Ol” subscribers are invited to visit


Notably, Onbranch is a project supported by "Baku Business Factory", being selected as the best startup of Azerbaijan as a result of Seedstars World competition organized by Barama Innovation and Entrepreneurship Center of Azercell Telecom and supported by PASHA Bank, Patent and Trademark Center, Swiss Embassy to Azerbaijan and ADA University.

Focused on boosting business innovation, creating and preserving the digital and entrepreneurial ecosystem, Barama Center aims to help startups in building their businesses, providing modern services and attracting new customers.

For more information, please contact

The leader of the mobile communication industry, the largest taxpayer and the biggest investor of the non-oil sector of Azerbaijan Azercell Telecom LLC was founded in 1996. With 48% share of Azerbaijan’s mobile telecom market Azercell’s network covers 80% of the territory (excluding 20% of the occupied territories) and 99,8% of population of the country. Currently, 4,5 million subscribers choose Azercell services. Azercell has pioneered an important number of innovations in Azerbaijan, including GSM technology, advance payment system, mobile internet services, Metro coverage, 24/7 call centre service, 7 day/week Front Office service, M2M services, one-stop-shopping approach Azercell Express offices, mobile customer services, Online Customer Care and Social Media Customer Care services, mobile e-signature service “ASAN Imza” etc. Azercell deployed first 4G – LTE services in Azerbaijan in 2012. According to the results of mobile network quality and wireless coverage mapping surveys by international systems, Azercell’s network demonstrated the best results among the mobile operators of Azerbaijan. Azercell is the only company in Azerbaijan and CIS region which has been awarded Gold Certificate of International “Investors in People” Standard.