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Another international success of Azercell’s #QadınDediyin project

calendar 25.06.2021

The project #QadınDediyin (#WomanShould) initiated by Azercell and gaining millions of views on social media, has won another international award. The project, which has won several prestigious international festivals so far, this time received a special award "For Bravery" at White Square, one of the largest creative festivals in Eastern Europe.

The “For Bravery” Award is presented annually to the most daring projects that highlight important issues in society. The White Square festival in Minsk was attended by more than 1,000 delegates from more than 30 countries this year. Among them, the special value attached to the video of the #QadınDediyin project confirms that the project covers an important topic in the world.

Touching on a sensitive issue such as the protection of women's rights, this project discusses the stereotypes about females in our society and the need to change this approach. The project, created as a result of cooperation between the National Olympic Committee and Azercell, was attended by successful Azerbaijani women athletes who broke these stereotypes with their life stories. By stepping towards their goals, they have proved that there are no boundaries on the path to development, education, and success.

Launched last year, the project has caused a stir on social media. Supported by authoritative influencers and bloggers, the project has reached a total of 3.8 million people, with 85% positive returns on social media. Thus, the #QadınDediyin project, which has become one of the most spirited campaigns in the history of advertising in Azerbaijan, has managed to attract attention of the both local and international communities.

It should be noted that Azercell's initiatives in the field of CSR have repeatedly won top prizes in local and international competitions. The #QadınDediyin project has previously got two major awards at the Red Jolbors Festival, one of the most prestigious competitions in marketing, advertising, and communication in Central Asia.

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The leader of the mobile communication industry, the largest taxpayer and the biggest investor of the non-oil sector of Azerbaijan “Azercell Telecom” LLC was founded in 1996. Currently, 5 million subscribers choose Azercell services. Mobile operator controls 49% of market share; while its geographical coverage constitutes 94% and population coverage 98.7%. Azercell is the only company in Azerbaijan and CIS region which has been awarded Platinum Certificate of International “Investors in People” Standard. The mobile operator is the only company in the country to receive the title of "Company of the Year" in the communication sector among hundreds of organizations in The World’s Premier Business Award Competition STEVIE. The company was ranked on the top in this nomination and won the Gold Award. Azercell was the pioneering mobile operator to introduce a number of innovations in Azerbaijan, including GSM technology, advance payment system, mobile internet services, 24/7 call center service (*1111), 7/7 Front Office service, Azercell Express offices, M2M services, 4G technology, mobile and online customer care services and customer services through social media, mobile e-signature service “ASAN Imza” etc.  Azercell tested 5G pilot network for the first time in the country in the frame of “Bakutel 2019” exhibition. Rapidly increasing 4G network of Azercell covers nearly 60 regions of the country, including Baku and Absheron peninsula. According to the results of mobile network quality and wireless coverage mapping surveys by international systems, Azercell’s 4G network demonstrated the best results among the mobile operators of Azerbaijan.