About us

With the largest market share and more than 4,5 million customers, Azercell is the leading mobile operator in Azerbaijan.

Azercell’s main shareholder is Telia Company, which has subsidiaries in more than 20 countries such as Sweden, Finland, Spain, Turkey, Russia, Estonia, Nepal and others, offering their services to a total population of over 460 million. Telia Company is one of the most advanced telecommunications holdings with the leading position in mobile communications in Eurasia.

The 100% shareholder of Azercell is the Turkish company  " Azertel Telekomünikasyon ve Yatırım Dış Ticaret A.Ş,"  

Azercell was founded in January 1996 and started its commercial activity as the first GSM operator in Azerbaijan on December 15 of the same year. In 1998, Azercell was among the first companies in the global telecommunications sector to offer a prepaid system (SimSim).

Azercell has invested more than 1 billion USD in projects aimed at developing the telecommunications sector and improving the social welfare of the country. According to the Ministry of Taxes, Azercell is the largest contributor of taxes in the non-oil sector of the country.

Financial report 2011
Financial report 2012
Financial report 2013
Financial report 2014
Financial report 2015
Financial report 2016

Azercell today covers 99,8% of the country’s population and 80% of the territory of Azerbaijan (with the exception of 20% of the occupied territories).

Azercell holds ISO 9001:2008, ISO 10002:2014 Certificate of IIP (Investors In People) and EN15838 (European standard guaranteeing a high level of customer service) international standards.

Our purpose

Our ambition is to take Telia Company to the next level, to become a New Generation Telco. To grow our business and to stay inspired in our daily work, we need to be truly relevant to our customers.

Our purpose shows us how we will get there:

Bringing the world closer – on the customer’s terms

Our Telia Company set of values

Our values are the compass that leads us in how we act and behave in our daily work.

We dare to

  • Innovate by sharing ideas, taking risk and continuously
  • learn Lead by engaging with our customers and challenging ourselves
  • Speak up by expressing opinions and concerns

We care for

  • Our customers by providing solution that are adapted to their needs
  • Eeach other by being supportive, respectful and honest
  • Our World by acting responsively and in accordance with our ethical standards

We simplify

  • Execution by taking actionable decisions and deliver with speed
  • Teamwork by transparent communication, active collaboration and knowledge sharing
  • ​Our operations by efficient processes and clear ownership

Brand Strategy

More service

More service

  • First Call Center 24/7
  • First full service conсept - Azercell Ekspres
  • First international quality standard ISO 9001 - 2000
  • The largest sales network

More innovations

More innovations

  • First GSM
  • First prepaid system - SimSim
  • First roaming for SimSim subscribers
  • First 4G

More coverage

More coverage

  • Population coverage - 99,8%
  • The greatest number of RBS
  • Widest 2G/3G coverage 

More responsibility

More responsibility

  • Projects in health and education
  • Help orphans
  • Support of sports
  • Caring about culture